Sandwich brand Urban Eat has extended its food-to-go portfolio with the launch of a new ‘Micro-Snacking’ range that can be microwaved in-pack or cooked in an oven or air fryer.
The range comprises Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese & Ham Panini, Spicy Chicken Panini, and Tex Mex Chicken Panini. Breakfast options include a Sausage Bap and Bacon Roll.
It launches into a number of channels from 14 August and comes as the micro snacking category exceeds £133m in value, with a 20% penetration rate.
The launch will be supported with in-store point-of-sale materials, including barkers and branded SRPs for easy merchandising and restocking.
Wayne Greensmith, Head of Marketing at Urban Eat, said: “We’ve designed the range to provide our customer channels with options that will not only tempt consumers’ tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.”
Operators can stock up on new range by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or hello@foodfornow.co.uk. Alternatively, they can visit urbaneat.co.uk to submit a request.
