Members of Unitas Wholesale are set to benefit from the More for More incentive scheme, which promises more than £2m in incremental revenue, the group has announced.
Speaking at the Unitas Wholesale Connect25 trade show in Liverpool, managing director John Kinney explained how the firm would reward members who participate in the group’s central promotions, publications and events, claiming that the initiative would help drive engagement, execution and compliance in supplier partnership activities. He stated that those who could demonstrate a higher level of engagement in schemes including the URP promotions programme, the retailer support portal Plan for Profit, customer-facing promotional materials and the buying group’s flagship trade show and conference, would benefit.
Kinney said: “Our mission is to be a fitter, fairer and faster organisation, delivering incremental revenue for our members, and return on investment for suppliers.
“We have made great progress on being fitter – increasing the revenue returned to members by 17% in the last year, and 35% over the last five years, and we have helped members reduce their overheads by £3m through our Unitas Procurement scheme.
“We are also faster – increasing members cash flow through more efficient financial systems, reducing the days taken to process payments.
“Now we need to be fairer – ensuring that those members who contribute most to the group get the most out of it. This is why we are putting aside more than £2m in additional rewards for those who actively engage, and incentivise others to do the same.”
More for More offers members the opportunity to more than recoup their annual membership fee from the additional revenue stream. This approach will help members navigate a challenging trading environment, while demonstrating to suppliers that their investments generate strong returns, securing long-term investment in Unitas Wholesale, Kinney claimed.
Unitas interim chair Dr Jason Wouhra OBE, CEO of Lioncroft Wholesale, said: “Offering members a greater financial incentive to actively participate in Unitas’ central schemes will appeal to wholesalers’ entrepreneurial instincts and will ensure those who put the most into the group will be rewarded proportionately.
“It will also incentivise members to drive compliance in joint ventures with our suppliers, which we know is the key to building mutually beneficial relationships. This new model will help to drive the right behaviours and will be vital to unlocking future investment and sustainable growth for members individually and for the group as a whole.”
Kinney added: “We believe our members should receive 100% of supplier terms investment, as these funds are intended to support your business to grow their brands. This transparent approach strengthens supplier trust and will maximise their investment in promoting their brands, which in turn assures future investment.”
Unitas Wholesale members are its sole shareholders, with no external parties or directors profiting from the group. Unitas Wholesale does not retain any of the supplier terms revenue it negotiates for members.
