Wholesale buying group Unitas has unveiled a new own brand, Local Living.
Its roll out will begin this month as 90 SKUs are transitioned from the group’s Lifestyle branding to Local Living over several months.
The new range is launching in response to the growth in demand for an own-brand value product, which reflects the cost-of-living challenges that consumers are facing. It has been developed following extensive member and consumer research, and is built on three pillars: a focus on core range, guaranteed quality and competitive pricing.
Local Living will also benefit from an ongoing new product development strategy that will see 24 new products launched in the next three months, with a target for Local Living to be home to 200 SKUs.
Tracey Redfearn, Head of Marketing and Communications at Unitas Wholesale, said: “Local Living is not just a brand, it’s a promise. It’s a guarantee to our members and retailers that we can offer them margin-boosting products at prices their customers expect.
“Affordability is vital to success, and quality will keep shoppers coming back for more. Following months of extensive market research, we’ve carefully curated a member- and consumer-centric range of products. Our aim is to offer our members and retailers products that not only meet but exceed their customers’ expectations on quality and price.
“Own brand is a big opportunity in convenience as it continues to grow its share in stores. Local Living will allow our members and retailers to be part of this growth, delivering a range of essentials that still provide the best margins and profitability.
“We’re confident that Local Living will build on the success of Unitas’ own brands, that are already enjoying sales growth of +29% year on year.”
Local Living sits alongside Unitas’ other own brands. These include the LSV Energy Drinks range, which is undergoing a refresh and will be fully rebranded by February 2024.
Contact Unitas to find out more.
