Unilever is gearing up for the colder weather with the launch of its annual limited-edition winter range of home care products with a new fragrance, Fresh Winter Breeze.
Celebrity influencers Giovanna Fletcher and Lynsey Queen of Clean have been named as brand ambassadors to front the associated marketing campaign.
The campaign ties into the popularity of #CleanTok, which is one of the most popular hashtags on TikTok with more than 122bn views. On their TikTok platforms, Giovanna Fletcher and Lynsey Queen of Clean will demonstrate to shoppers how to use the range of products while achieving a unified scent throughout their home to celebrate winter. They will also appear on point of sale in store to capture the attention of shoppers.
The Fresh Winter Breeze fragrance is a mix of natural elements that Unilever says brings a calming freshness to shoppers’ homes throughout winter. These scents include a combination of warm rustic woods, a fresh ocean breeze and lavender.
The seven-piece collection includes laundry brands Surf and Comfort, in addition to cleaning brands Cif and Domestos.
The Fresh Winter Breeze limited edition range rolls out across grocery, convenience and wholesale channels this month.
