To mark the Queen’s 90th birthday, Unilever, one of the official partners of The Patron’s Lunch, is launching a range of Limited Edition Packs (LEPs) for its brands Persil and Stork, and celebrating seven of its brands being granted with the Royal Warrant privilege.
Available across Persil’s Small & Mighty range of liquids, the Persil LEPs feature a gold label with a crown image incorporated into the design. The packs also carry a golden dosing ball.
The Stork LEPs feature a Union Jack design, with the brand’s trademark logo sporting a crown alongside the words ‘Happy 90th Birthday’. The original headline is also replaced with ‘Perfect for Royal Cakes’.
Persil and Stork have also been granted a continuation of their existing Royal Warrants for the next five years alongside Colman’s and Hellmann’s, and will be joined for the first time by Marmite, Knorr and Comfort.
Jill Ross, Vice President of Customer Development at Unilever UK and Ireland commented: “We’re delighted to be celebrating the Queen’s birthday by launching limited edition packs for Persil and Stork and proudly displaying the Royal Arms across seven of our leading brands”.
The limited edition designs feature on 500g and 1kg packs of Stork (rrp £1.09 and £2 respectively); and on Persil Bio, Non-Bio and Colour 25w/40w/60w (rrp £6.79/£9.99/£13).
