A number of Unilever brands have been named as official sponsors of the Euro 2024 football tournament.
These include personal care brands Sure, Dove Men+Care, Lynx and Radox. They are joined by Hellmann’s, Knorr, Colman’s and The Vegetarian Butcher from Unilever’s nutrition portfolio.
The move will put the brands in front of an audience of 2.7 million football fans when Germany hosts the tournament next summer, as well as the five billion viewers who are expected to watch its 51 matches on TV.
In the lead up to and throughout the tournament, Unilever’s brands will work alongside key retail partners across Europe and create opportunities for shoppers to win tickets and enjoy special fan experiences. The brands will also have a presence in official fan zones at the tournament.
Fulvio Guarneri, Unilever’s Personal Care General Manager Europe said: “This is a great way to engage with the millions of consumers who will be coming together during the tournament, whether supporting their national teams or building a love of football in communities.”
