Children’s snack company Fruit Bowl has extended its Fruit Flake range with the launch of a brand-new Unicorn Fruit Flakes product.
Unicorn Fruit Flakes is a mixture of Fruit Bowl’s top-selling Flake flavours – Raspberry, Strawberry and Blackcurrant – and is made from soft, chewy pieces of real fruit purées.
It is available in shelf-ready cases of 18 single packs (18g, RSP 49p) and outers of six multipacks (5 x 18g, RSP £2).
The product is gluten-free, vegan- and veggie-friendly and, with only naturally occurring sugars, each pack contains the same amount of sugar found in a single apple.
The launch is supported by a nationwide consumer campaign, which includes the chance to win a unicorn for a child’s birthday party. As prizes go, a meet-and-greet with a mythical beast takes “money can’t buy” to a whole new level.
Alice Bream, Brand Manager at Fruit Bowl, said: “We’re thrilled to announce the launch of our new Unicorn Fruit Flakes into the UK market. Fruit Bowl are getting fully involved in embracing the current unstinting love for the unicorn trend and hope that consumers are just as excited about this product as we are. It’s a great opportunity for us to build the brand as we look forward to a number of new SKU launches for 2019 across both grocery and convenience.”
To order single convenience packs, email info@primelinesales.co.uk. For multipacks, email contact@fruit-bowl.com or send an enquiry via fruit-bowl.com.
