Whyte & Mackay has been named as Underbelly’s first-ever Lead Sponsors of Comedy at this year’s Edinburgh Festival Fringe.
This follows the brand’s sponsorship in March of the Whyte & Mackay Glasgow International Comedy Festival, which saw top comedians tell their best “lion walks into a bar” jokes – a nod to the brand’s iconic lion branding.
As Lead Sponsors of Comedy at Underbelly, Whyte & Mackay will have a pop-up bar at Bistro Square throughout August, offering laugh-seekers its new cocktail serve, the Whyte & Mackay Ball: a smooth and refreshing concoction, made using Whyte & Mackay, bitters, tonic and a wedge of orange.
Ruairi Perry, Head of Brand at Whyte & Mackay, said: “While we’re serious about our smooth blended Scotch whisky, we also love a good laugh here at Whyte & Mackay. Underbelly is perfect fit for us as it’s one of the most iconic comedy venues at the world’s biggest comedy festival. As Underbelly’s first Lead Sponsors of Comedy, we’ve got exciting plans in store for this year’s festival, so stay tuned for some dram funny announcements coming soon.”
Ed Bartlam and Charlie Wood, Directors of Underbelly, added: “It’s neat to have Whyte & Mackay, such an iconic brand in Scotland and around the world, on board for this year’s Fringe as our first-ever Lead Sponsor of Comedy.”
