Multi-purpose cleaning wipes brand UltraGrime is looking to make inroads into the consumer market in the wake of what it called “phenomenal” demand for its ‘Bigger, Wetter, Stronger’ wipes in the DIY and trade sectors.
The brand is now working with forecourts and convenience stores, with ambitious plans to add value for retailers by reinvigorating the household category.
“We’ve identified huge opportunities to grow the market for household cleaning wipes, and our research shows that almost seven in 10 consumers are keen to buy UltraGrime Clothwipes,” said Matthew Rabey, Head of Sales, UltraGrime. “Our ‘Bigger, Wetter, Stronger’ clothwipes represent a huge opportunity for retailers looking to satisfy busy consumers and eco-conscious shoppers.”
Available in recyclable packing, UltraGrime Clothwipes are also plastic-free and 100% biodegradable while their cloth-like, rip-resistant fabric stays wetter for more than an hour, reducing waste. Twice the size of traditional wipes, the industrial-strength UltraGrime Clothwipes are also kind to skin, while the Anti-Bac Clothwipes can kill 99.99% of bacteria.
“Our product provides an easy everyday cleaning solution to tackle even the most challenging of jobs. Backed up with a multi-channel marketing strategy and a distinctive brand, UltraGrime is retail-ready and poised to help retailers eager to grow category sales through incremental purchases,” Rabey concluded.
The UltraGrime Clothwipes handy pick packs include Multi-Purpose, Anti-Bacterial, Petcare and BBQ Clothwipes, with further products launching during 2024.
For more information and to stock, visit the UltraGrime website.
