Consumer increased by four points to -21 in September – the best showing since January 2022 – new data reveals.
GfK’s long-running Consumer Confidence Index shows all five measures were up in comparison to last month’s announcement.
Joe Staton, Client Strategy Director at GfK, said: “The view on our personal financial situation for the past year and the next is registering marginal but welcome growth, while expectations for the UK’s wider economy in the coming year show a more robust six-point increase. And with less than 100 shopping days to Christmas, the four-point boost to the major purchase measure might offer some hope to retailers, who know all too well that many people face financial pressure in the run-up to this year’s festive season.
“While this month’s improved headline score is good news, it’s important to note many households are still struggling with the cost-of-living crisis and that economic conditions are tough. The reality is that consumer confidence remains suppressed, and the financial mood of the nation is still negative.”
The UK Consumer Confidence Barometer is conducted among a sample of 2,001 individuals aged 16 years old and over.
