Ufit Loaded Bars seek to reenergise protein category

Weetabix’s ready-to-drink protein brand Ufit has expanded its health-focused range with the launch of Ufit Loaded Protein Bars.

The 45/47g bars come in two flavours – White Chocolate Cookie and Caramelised Biscuit – and are available in CDUs of 16, with an RSP of £1.29 per bar.

Each bar contains 15g of protein, 1.3/1.7g of sugar and 144 calories.

The launch is supported by a £10,000 marketing investment across influencer social media channels and digital advertising.