Nestlé has unveiled two new products under its flagship KitKat brand: the KitKat Bites sharing bag and KitKat Chunky Cookie Dough.
Available from 14th September, each 104g KitKat Bites sharing bag is full of mini KitKat fingers and has an rrp of £1.59.
KitKat Chunky Cookie Dough sees KitKat Chunky combine with cookie dough for what Nestlé says is the first time this flavour has been seen in mainstream confectionery in the UK. The new bar is available now at an rrp of 60p.
The KitKat Bites sharing bag is designed to capitalise on the growing sharing trend, which has seen sharing confectionery sales grow by 33% in value since 2012. Its launch will benefit from a £4m advertising campaign that includes a 30 second TV ad, social media and POS support.
KitKat Chunky Cookie Dough is backed by a £1m marketing spend, focusing on social media and outdoor posters.
Haseeb Rahman, Business Unit Head – KitKat and Biscuits, said: “Both new products, KitKat Bites and KitKat Chunky Cookie Dough, are designed to target consumer trends which are happening right now and therefore appeal to a wide audience. Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss them when the media campaigns launch and awareness is at its highest.”
