Wrigley is adding two new flavours to its Hubba Bubba Bubble Tape range.
Exclusive to Route-To-Market, Independents and Symbol groups, Cola and Fancy Fruit Bubble Tapes will be available to retailers from the end of May.
With Cola and Fancy Fruit having a proven track record of performing well in other countries, Wrigley is aiming to drive category growth in the UK, building on the performance of its Hubba Bubba Snappy Strawberry Bubble Tape (+11% YoY).
With an RSP of 92p, both new variants are available in clamshell dispensers containing 180cm of Bubble Tape.
Claire Domoney, Brand Manager at Wrigley, commented, “The bubblegum flavour of the Fancy Fruit product is the most incremental flavour in the gum category after mint and represents a huge sales opportunity for retailers.
“We know gum is highly impulsive so make sure you keep a fully stocked display to maximise your profit potential and guarantee repeat visits. For those looking to keep up-to-date with the latest flavour trends in the gum category, our new flavour Hubba Bubba Bubble Tapes are a must stock.”
