Mars Chocolate Drinks and Treats (MCDT) has announced the launch of Twix Ice Cream Cones, marking the first time that the brand has been developed into an ice cream cone format.
Twix Ice Cream Cones is filled with a combination of creamy caramel ice cream with a caramel sauce wrapped in a wafer cone and topped with crunchy biscuit pieces.
It is available as a four-pack (RSP £3.50) from Asda and Iceland from February 2023 and through convenience and wholesale channels from March.
MCDT has also launched Mars Ice Cream Cone. This, however, is exclusive to Iceland for the time being.
Michelle Frost, General Manager at MCDT, commented: “The brand familiarity and price point of Mars products have really allowed us to solidify our mid-market position, and for some of our core brands like Mars, the appetite for our classic products has still increased by a third.
“Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
