Cadbury has added its bestselling single Twirl to its increasingly popular Duos range.
Twirl Xtra is available now with an 80p RSP per pack of 2 x 27g chocolate bars that are longer than the standard single.
The launch will be supported by in-store POS and activation.
View Kidsanapun, Duos Lead at Mondelez International, said: “Bringing Cadbury’s best-selling single into the Duos range was a no-brainer.
“Our research shows that more than half of consumers specifically mention the word ‘value’ when talking about duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers.”
Cadbury brand owner Mondelez advised retailers to range Twirl Xtra as a key part of their duos chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal section.
Further confectionery merchandising advice and information can be found on snackdisplay.co.uk.
