Twinings has launched a new range of Fruit Coolers, available in two flavours – Peach and Tropical.
The range is intended to be brewed hot and drank chilled. Consumers are advised to infuse one of the caffeine-free tea bags in 200ml of freshly boiled water for three minutes, allow to cool, then drink over ice.
Packs of 20 bags have an RSP of £2.49.
Data from Twinings shows that 32% of UK consumers have consumed Iced or Cold tea and infusions in the 12 months up to November 2023.
Gill Close, UK & Ireland Marketing Director at Twinings, said: “This latest investment in the cold drink space reaffirms our longstanding commitment to innovation and evolution – creating the best-tasting drinks for the evolving needs of consumers, and empowering them to take a moment of cool refreshment.”
