Data and digital consultancy TWC Group is launching a convenience market report covering independent retail and wholesaler-supplied symbol stores.
The ‘SmartView Convenience’ report comprises a sample of around 6,500 stores, with a combined turnover of £5.6bn, which have been picked to be representative.
Data reporting will be available in value and volume for MAT, YTD, 13 weeks, 4 weeks, weekly; and will be accessed via TWC’s SmartView online reporting platform. Regional reporting will also be available.
The service will enable retailers to understand sector and category performance and trends as a benchmark for their own performance; identify growth drivers; understand the true ‘top sellers’ in a category and quickly identify range gaps.
Tom Fender, Development Director at TWC, said: “We believe SmartView Convenience provides a balanced and representative sample of stores to truly understand what is happening in the independent convenience sector.
“This market read will identify what is selling in UK independent and symbol c-stores. TWC can conduct additional complementary consumer, shopper or retailer research to understand why products are selling (or not), meaning we are now even better placed to provide a full suite of route-to-market insight solutions.”
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