Nothing says healthy like a trucker eating popcorn. What? You think you get this level of media coverage by putting it in the hands of a cinemagoer? That’s why Metcalfe’s Skinny popcorn’s PR team is earning its bonus this month. According to the popcorn brand, it’s an age-old stereotype that truck drivers have unhealthy lifestyles and snacking habits but the reality is the opposite.
Research by an insurance company has shown that 34% of the UK’s driving men and women are now self-confessed foodies, with nearly two thirds (61%) of them now shunning substandard motorway service station food in favour of higher quality and healthier options, which is why the team at Metcalfe’s provided all Eddie Stobart truck drivers with its new popcorn flavour ‘Cinema Sweet’.
UTC just hopes the drivers didn’t lose concentration when a wee bit fell between their legs on the M1.
