Chilled fruit juice brand Tropicana has unveiled Tropicana Whole Fruit, a new range of juice drinks that contain 50% more fibre than the average fruit juice or smoothie.
Tropicana Whole Fruit is available now in Orange and Apple variants in outers of 8 x 150ml (RSP £1.49) and 6 x 750ml (RSP £3.29) packs. A 4 x 150ml multipack (RSP £3.29) is also available, in cases of four.
The new drink is made with a new pressing process which makes more of the whole fruit drinkable and uses everything but the pips and peel to retain fibre.
The launch will be supported by a multi-million-pound advertising campaign over the summer, spanning TV, social media and in-store support.
Caroline Wilding, Marketing Manager for juices at PepsiCo, commented: “Some of the reasons people give for not eating enough fruit and veg include lack of convenience and messiness. This is especially true of people living an on-the-go lifestyle. The Whole Fruit range seeks to break that down – by packaging up more of the whole fruit in an easy to consume 150ml format.”
