Chilled juice brand Tropicana has added two new flavours to its range of pressed natural fruit juices: Strawberry & Banana joins the brand’s classic fruit juices range, while Pineapple & Pink Guava Crush is a tropical addition to its Sensations line-up.
The new variants will be available to order from the end of February. Their launch will be supported by cross-channel activities across digital and shopper marketing.
Strawberry & Banana is a pure juice blend of apple, strawberry, banana and blueberry. RSPs are £4.40 (1.7L), £3.80 (1.35L) and £2.75 (850ml).
Pineapple & Pink Guava Crush is a blend of apples, pineapple, and on-trend pink guava. The RSP is £2.75 (850ml). It joins Tropicana’s Sensations range, which caters to ‘rest of the day’ moments outside of breakfast.
Both contain Vitamin C to help support the normal function of the immune system and no added sugar. As with all Tropicana fruit juices, a 150ml glass counts as one of your five a day.
The packaging of both new products is clearly labelled as carbon neutral and recyclable and showcases the hero ingredient fruits to emphasise the goodness of the flavours inside.
Caroline Wilding, Head of Marketing, Juices UK at Tropicana Brands Group, commented: “Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.”
