Fruit juice brand Tropicana has launched a new smoothie to capitalise on the growing trend for convenient breakfast top-ups.
Rolling out from the beginning of March, the Morning Boost smoothie is a combination of fruit juice, fruit purée and cereals. Tropicana says the smoothie is a first of its kind. It is also rich in vitamin C, is a source of fibre and constitutes one of the recommended ‘five a day’ portions of fruit and vegetables.
The new range will be available in the following three flavours in a 750ml size (RSP £2.99): Apple & Pear; Orange, Banana & Mango; and Forest Fruit. Orange, Banana & Mango will also be available in an on-the-go 330ml (RSP £1.99) format.
Sophie Giraudel, Brand Manager for Tropicana, commented: “Our innovative new Morning Boost smoothie does exactly what it says on the bottle, giving people a convenient format for a convenient and delicious boost in the morning, which can be enjoyed at home, on route to work or as a mid-morning snack – with all the goodness of juice but features cereal too. It performed incredibly well in consumer testing, with 88% of people stating that they intend to purchase the product because of the perfect consistency making it easy to drink.
“People are becoming busier in their daily lives and don’t always have time to prepare a full breakfast. Our 750ml size offers a great option to add to your breakfast at home or at work, and the 330ml size is perfect for an on-the-go top up, a growing trend that is set to continue. We are confident that sales for Morning Boost will be incremental to the juices and smoothies segment, and it will be supported with high-levels of in-store activation and digital activity, delivering a sales hit for retailers.”
