Tropicana has added a new variant – ‘Energise’ – to its Essentials functional juice range.
It is available now in 330ml bottles with an RSP of £1.99.
A blend of pineapple, passion fruit, banana and ginseng, the new flavour also contains magnesium to help fight tiredness.
‘Energise’ scored a 90% purchase intent in early testing.
The launch coincides with a packaging refresh for the Essentials line-up that has been introduced to attract younger shoppers to functional juices.
Caroline Wilding, Marketing Manager for Tropicana at PepsiCo, commented: “Since the launch of Tropicana Essentials, the range has continued to bring incremental shoppers to the category. Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand.”
