World Foods brand Tropical Sun has launched its winter 2015 integrated marketing campaign. The campaign, live now, champions the brand’s coconut range of products which includes Coconut Water, Coconut Milk, Coconut Oil, Creamed Coconut, Coconut Peanuts and brand new Organic Coconut Sugar.
The national campaign features prime time programme sponsorship across leading ethnic TV channels, reaching millions of consumers right across the UK. There is also sponsorship on radio, alongside print and online marketing support, which will be heightened in the run up to Christmas.
Over the past few years the brand has continued to invest significantly in consumer awareness, as well as NPD. This year the brand has added an Organic Cold Pressed Virgin Coconut Oil and Organic Coconut Sugar to its portfolio.
The brand’s coconut range is also winning taste and quality credentials, said Brand Manager Jag Singh. “We now have four products in our coconut range which are the proud recipients of a Great Taste Award. This year our Creamed Coconut and Cold Pressed Virgin Coconut Oil were recognised by the judges. They join our Crunchy Coconut Peanuts and Coconut Milk Powder, which have received the accolade in previous years, and bring our total tally of award-winning products to 11.”
The brand has continued to enjoy consistent year-on-year growth, as it reaches out to new audiences and strengthens its relationship with its core fan base. However, the brand is confident that the World Foods opportunity is still in its infancy as the category sheds its image as niche and specialist, and becomes more mainstream.
“As consumer awareness has increased for products like Coconut Water, Coconut Milk and Coconut Oil, the demand for them has gone through the roof,” added Singh.
For stockist enquiries, retailers can call 020 8988 1100 or email sun@tropicalsunfoods.com.
