The Retail Data Partnership (TRDP) has announced its MediaMaster screen service is now live in more than 500 stores.
The service, which launched in June 2019, lets retailers advertise promotions from wholesalers and their own local content at the point of sale. TDRP said this could lead to a sales bump of up to 41% on some promotions.
In a study of ads placed over a 35-day period, in 106 stores with 209 screens, average sales performance was £117.05 higher in stores who carried ads on MediaMaster screens than in stores of the same fascia who didn’t carry the screens.
Budweiser performed best in the study: average sales for MediaMaster stores during the promotion period were £65.47 through the 35 day period, and stores without MediaMaster over the same period sold £38.49. Non-alcoholic products also performed well, with sales of Dairy Box seeing an average improvement of £12.28 through the promotion period.
Managing Director of The Retail Data Partnership Stephen Burnett commented: “It is clear that retailers embrace technology when it provides instant, measurable results. We love to see the Media Master screens going into stores because we know it’ll help retail partners build their businesses.
“Even better news for our retailer partners is that they don’t even need to create their own local adverts – they just send us the details, and we do it for them – at no additional cost. We handle all the wholesaler promotion advertisements as well.”
