KP Snacks has named singer Tom Grennan as the official ambassador for its ‘better for you’ popchips brand.
Grennan will perform at a special popchips event in May. Tickets to the exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Grennan holding a single popchip and microphone, the promo also gives consumers the chance to win cash prizes and tickets to UK festivals.
The partnership will be supported by a £1m media campaign running across out-of-home and social media channels, as well as audio platforms including Spotify.
Furthermore, the popchips brand has been named as the exclusive snack partner of the Latitude Festival for the second year running, and has also signed a deal with The Isle of Wight Festival.
