Storck is launching an on-pack promotion across its Toffifee 100g packs, offering “thrilling adventures” for the whole family.
The promotion, which starts in May, will give shoppers the chance to win a £20 leisure voucher which they can choose to spend towards fun days out, activities and family meals at over 5,000 individual venues nationwide.
“The new on-pack promotion from Toffifee is a really exciting project for us, as it’s a first to the UK market for the brand,” commented Andy Mutton, Storck UK Sales Director. “Toffifee is currently experiencing strong growth, and we are aiming to drive category growth further with this on-pack promotion, by building consumer purchasing penetration.”
Toffifee has launched a new microsite for the promotion, which consumers must visit to find out if they are a winner. The site will also host online games to continue the theme of family fun.
The family time promotional pack is part of Toffifee’s £5m marketing spend for 2016.
