Toffifee has returned to TV screens for eight weeks, as part of a £5m campaign.
The new ad features the usual “There’s so much fun in Toffifee” tag line, whilst showcasing its product ingredients: caramel, hazelnut, nut spread and chocolate. The ad is expected to reach 82% of viewers.
In addition, the brand will be conducting its first-ever sampling campaign this November in shopping centres nationwide.
Andy Mutton, Sales Director, Storck UK, commented: “We’re investing in a new advertising campaign to help drive demand for this truly unique product within the boxed chocolate confectionery category. Toffifee is performing exceptionally well with growth of +18.1% and in conjunction with this new advert and sampling, we expect significant uplift in rate of sale, pushing further sales for retailers.”
