Tobermory, the only whisky distillery on the Isle of Mull, has expanded its repertoire with the launch of new Tobermory Gin (ABV 43.3%).
The gin, the first in the distillery’s over 200-year history is available to order now in 70cl bottles with an RSP of £31. A giftbox (RSP £34) is also available).
The launch is supported by a new marketing campaign, titled ‘expressive by nature’. This includes advertising, PR, social and sampling activity. The campaign’s name is inspired by the island and the creative process behind the gin.
For stock and other enquiries, retailers should contact laura.thompson@distellinternational.com.
Thirteen botanicals were used to create Tobermory Gin’s flavour profile, including juniper, elderflower and sweet orange peel. A pinch of Hebridean tea is also in the mix, along with a splash of spirit from Tobermory’s whisky stills.
Taste wise, the gin is described as having “the perfect balance of fruity and floral notes with the malty full mouthfeel of newly distilled whisky spirit. On the nose, notes of fresh juniper are balanced with citrus and coriander, with a touch of rich maltiness.”
Stephen Woodcock, Distillery Manager at Tobermory Distillery, commented: “Tobermory Gin is the first established Single Malt distillery to use their name on a gin. Using a splash of spirit from our famous whisky stills, along with a mix of botanicals, some hand foraged on the island, Tobermory Gin really is something different for the gin market, with an interesting story to tell as well as a high quality and unique spirit.”
