The latest TV campaign from Wrigley’s Extra kicks off on Sunday (17th July) with an advertising ‘road-block’ across all commercial channels.
‘Time to shine’ lends fresh faces to the Extra brand, focusing on “harnessing inner confidence, rising to the occasion and proving ready to make the most of their everyday defining moments”. It marks the evolution of Wrigley’s Extra brand strategy, focusing on a theme with greater emotional resonance rather than functional benefits.
Julio Guijarro, Marketing Director for Wrigley UK, commented: “The advertising ‘road block’ is a first for Wrigley UK, in fact it is a first for Mars globally. We are really excited to be showcasing our new campaign in this way, reaching over four million consumers all at once.”
