Rice brand Tilda has shifted into full meal solutions with the launch of a new ready-to-heat product range, Tilda Easy Meals.
The Tilda Easy Meals range cooks in just two minutes and features recipes inspired by some of Britain’s favourite world flavours, including Sundried Tomato & Beans, Vegetable Paella and Chickpea Korma.
The meals offer “a protein-packed, ‘one of your five-a-day’ solution for time-poor shoppers seeking lunchtime inspiration”.
All come in microwaveable 250g pouches, RSP £2.50. Three recipes have just hit shelves in Sainsbury’s, with wider distribution to follow.
The launch will be bolstered via PR, influencer, social media and shopper marketing activities.
