Restricted budgets and decreased anxiety around coronavirus have led to a year-on-year decline in convenience delivery usage, new research reveals.
Lumina Intelligence’s Convenience Delivery report also shows that consumers are becoming more price-sensitive, with a 7% year-on-year increase in importance of price.
Meanwhile, young shoppers aged 18-24-years-old are the key target group, with 13% over-trade compared to the total convenience market.
The report also finds that shoppers use convenience delivery mainly for “top up”, “meal occasions”, “treats”, “entertainment”, and “gifting” missions.
In addition, Co-op is the leading retailer in the convenience delivery market with 39% of occasions, according to the Lumina Intelligence report.
