Tiger Beer, Heineken’s Asian lager brand, is introducing a 4x330ml can pack to its range.
With small cans currently in +35% value growth, Heineken hopes the SKU will set sales ‘roaring’ for retailers.
Toby Lancaster, Category and Shopper Marketing Director at Heineken, said “Tiger Beer’s courageous spirit appeals to a trend-conscious consumer, and we know that the new can pack format is right up their street. We’re confident the new SKU will help our customers unleash higher lager sales this summer and beyond, so retailers should stock up now to reap the benefits.”
The new Tiger 4x330ml can pack has an RSP of £4.50.
