Monday 8th February marks the move into the year of the Monkey and, from Wednesday 20th January, Tiger will roar into the New Year with the launch of its limited edition 640ml single bottle with Chinese New Year themed sleeve wrap.
Building on the fact that food lies at the heart of many Chinese New Year traditions, Tiger has also teamed up with various wholesalers to offer promotions and sampling linked to pan-Asian food, to drive further awareness of Tiger.
Craig Clarkson, Off-Trade Category & Trade Marketing Director for Heineken said; “Chinese New Year presents retailers with a fantastic opportunity to drive incremental sales by making the most of the ‘enjoy with food’ occasion. Retailers should take advantage of the vibrant new packaging by allocating more space on shelf for Tiger beer whilst offering cross-category promotions with Asian food to inspire additional impulse purchases.”
