Tic Tac is to add a special edition – Tic Tac Popcorn – to its range, launching this month.
Levi Boorer, Customer Development Director at Ferrero, is confident the new variant will have huge appeal with the brand’s core audience.
He said: “We are constantly looking at ways to resonate with our target market of younger adult shoppers and exciting, innovative flavour experiences are a great way of doing so. The millennial generation loves to try new and unusual products.”
The launch comes as part of a wider flavour innovation drive that Tic Tac will implement throughout the year, and will be supported in-store and via social and digital activity. Retailers will be able to download free POS by visiting the Ferrero trade website.
Tic Tac Popcorn will be available in both 18g (rrp 58p) and 49g (rrp £1.31) pack formats.
