Tic Tac is appealing to digitally-savvy consumers with the launch of ‘Express Yourself’, a campaign which will see the T1 and T100 formats decorated with various emoticons (cartoon faces, if you’re over the age 25).
With well over six billion emoticons sent daily, the campaign looks to connect with the generation that is never more than an arm’s length from a mobile phone or tablet.
Ferrero first ventured into print on pill technology last year, when the brand launched Tic Tac Banana flavour, printed with Minion characters.
The ‘Express Yourself’ campaign is available on Fresh Mint and Lime & Orange whilst stock lasts and will run alongside standard core T1 and T100.
The campaign will be supported as part of Tic Tac’s £2m media spend for 2017, with visual displays in store and a bespoke social support plan on the Tic Tac UK & Ireland Facebook page.
“The rise of digital in everyday life has led to consumers constantly identifying and adopting new trends and this is what we are trying to echo with our Tic Tac ‘Express Yourself’ campaign,” said Levi Boorer, customer development director at Ferrero.
“With the popularity of emoticons on the rise, it seemed the perfect option for us to disrupt in a fun and engaging way. We have seen great success with our print on pill technology in multiple markets, now including the UK.”
