The flavour-changing Tic Tac Mixers range is getting a tropical twist with the launch of new Coconut to Pineapple.
The new variant will be available from September as an 18g pack (RSP 62p) and a 49g pack (RSP £1.41).
The launch will be supported with a digital campaign, while clearer messaging on-pack communicates the flavour-changing experience of Tic Tac Mixers. A suite of point of sale material, including countertop and free-standing display units, is available from www.yourperfectstore.co.uk.
Levi Boorer, Customer Development Director at Ferrero, commented: “The flavour-changing experience of Tic Tac Mixers has gone down a storm with shoppers, driving 34% incremental category growth over the last year. The new tropical flavour performed incredibly well during consumer taste testing, so we’re confident that the addition will drive further category growth.”
The Tic Tac Mixers concept was introduced to the UK in July 2015 and is now worth £3.9m, growing at +7.5%.
The Coconut to Pineapple variant replaces Peach to Lemonade, while Cherry to Cola remains in market.
