Artisan baker Thomas Fudge is entering the Flatbread category with the launch of three flavours designed to pair with dips.
Variants include Cheddar & Shallot, which matches with creamy dips; Chickpea & Sesame which can be consumed with hummus; and Tomato & Red Chilli which can be paired with salsas and guacamole.
The range is available now from wholesalers.
Simon Tovey, Commercial Director at Thomas Fudge’s, said: “The flatbreads are a versatile product ideal for informal lunches, buffets and impromptu gatherings. We have identified the opportunity to launch premium flavoured flatbreads, specifically developed to match with specific dips.”
The brand has also underwent a full packaging makeover, which sees a new logo and updated illustrations feature on its packs.
Tovey added: “Our new look moves the brand on to become more single minded, bolder and more confident. We are confident that our brand makeover will go a long way to delivering a strong point of difference, attracting new consumers and simplifying the shopper journey.”
