Single malt producer Gordon & MacPhail has created a book and website to showcase its ‘The Wood Makes the Whisky’ campaign, which highlights the importance of oak cask maturation in the whisky-making process.
The campaign invites consumers to gain a more in-depth insight into how Gordon & MacPhail’s approach to matching wood to spirit has shaped a number of whiskies in their portfolio, including Connoisseurs Choice, The MacPhail’s Collection and Rare Vintage.
The array of flavours derived from oak are abundant across the Gordon & MacPhail portfolio, with each whisky demonstrating a unique flavour profile which reflects the cask type as well as the distillery character.
Ewen Macintosh, Chief Operating Officer, said: “Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky. We have selected the special series of whiskies to demonstrate this complex relationship.
“Our unrivalled collection is a liquid library showcasing whiskies from numerous Scottish distilleries, age profiles and whisky characteristics. From branch to barrel, we aim to deliver a perfectly matured whisky time and time again.”
The book and website can be used to guide whisky fans through the series, explaining the flavours of each whisky and how this relates to the wood.
