At no Xtra cost
Bestway and Batleys offer retailers more for less with Xtra Local Retail Club – a group that asks for no membership fees and provides only minimal brand requirements, allowing retailers to keep a hold of their independence.
For retailers who want the best of both worlds with fantastic shopper promotions while retailing their independence, there is no better place to look than Bestway and Batleys Xtra Local Retail Club.
The club now has over 3,800 members throughout the UK with over 250 in Scotland. Xtra Local is free to join with no ongoing costs. Members only have to commit to stocking a core range of products over key convenience categories and promoting a minimum of 15 fantastic Must Feature promotional offers and 5 WOW DEALS per month. These monthly promotions, covering all main impulse and grocery sectors, offer shoppers either reduced pricing or added value savings while driving footfall and delivering excellent retailer margins.
In return, members get professional advice and support with guaranteed monthly callage to help develop their business and increase sales; professionally produced in-store point of sale packages; individualised shopper leaflets to drive footfall and customer loyalty and guaranteed allocation of the Must Feature promotions. New members can also receive a striking new Xtra Local fascia to make their store stand out from the crowd.
Tony Holmes, sales director retail for Bestway Wholesale with responsibility for Xtra Local comments “Over the past few months we have been looking at ways that we can help drive additional footfall into members’ stores. We have reduces the required amount of Must Feature lines by half and also included 5 WOW Deals which offer sector leading deals to drive shopper footfall. All WOW Deals are timed to coincide with the brand’s TV and promotional plans to increase footfall.
“Xtra Local sales in Scotland have increased by over 19% over the last year and we now have 13% more members in the group as more and more retailers realise the advantages of being part of an organised promotional club which offers then clear guidance on core ranging, category development and fantastic promotions. Unlike other retail clubs, we visit members regularly to give help and guidance on developing their stores”.
The group also operates a slimmed down version of the club for retailers who want to be part of an organised promotional club – Xtra Local Express. This format gives all the benefits of Xtra Local but is designed for smaller stores which lack the fixture space to comply with all the Must Feature promotions. Xtra Local Express members have the same consumer facing deals as Xtra Local but will offer deals on smaller sized skus to suit the stores’s requirements.
Retailers interested in joining Xtra Local should contact their local Batleys depot manager. For more information visit: xtralocal.co.uk.
- Current number of stores: 3,800
- Minimum store size: 700sq ft
- Joining or membership fee: none
- Minimum length of contract: 3 years for fascia customers
- Minimum order commitment: £2,000 weekly wholesale spend excluding tobacco for fascia customers / £1,000 for non-fascia including promotional compliance and allocation of monthly Must Feature and WOW deals.
- Support, advice and training: Retail development seminars, Monthly Impact magazine and frequent sales and business development callage.
- Local and national marketing: POS material including shopper leaflets and Must Feature promotional posters and shelf signage
- Can retailers make private arrangements with local suppliers? Yes
- What is your own label brand called? Best-in is a leading label in grocery and impulse. Xtra Local members also have access to a range of alcohol own label and exclusive licensed lines.
