Fittingly, given the Emerald Isle’s record as the most successful country at the competition, Irish cream liqueur brand Baileys has announced a three-year sponsorship deal with the Eurovision Song Contest.
As Official Partner to the annual celebration of European weirdness, which this year takes place in Liverpool from 9 to 13 May, Baileys says it will bring “playful, delicious moments” to both the event itself and to Eurovision Song Contest parties held in living rooms across the UK. Fair play – it’s a hard watch sober.
Jennifer English, Global Brand Director for Baileys, commented: “We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”
