Thatchers Cider has unveiled a new TV commercial, which sees the Somerset cider maker collaborate with multi-Oscar-winning animator Aardman, creator of Wallace and Gromit.
The commercial uses stop motion animation to bring the viewer through the gates of Thatchers’ own Myrtle Farm home in a light-hearted and affectionate way to see how the family cider maker achieves ‘Pint-Sized Perfection’.
It spearheads a campaign that runs through to August and includes TV, video on demand, cinema and YouTube broadcasts, as well as out-of-home advertising and a consumer-focused social media burst.
