Thatchers Cider is back on screens with a new football-themed stop motion animated advert that comes ahead of the Euro 2024 tournament.
The ad is the latest in a series produced for the brand by the Oscar-winning team behind Wallace and Gromit, Aardman.
It sees Thatchers’ Head Cider Maker, Richard Johnson, reacting to a ripe apple falling from a tree, requiring keepy-uppy skills to match his cider making prowess.
The commercial is part of a multi-media campaign including TV, video on demand, cinema and YouTube. This will be enhanced by outdoor advertising and a consumer-focused social media campaign running across the summer.
Fourth-generation cider maker Martin Thatcher also stars in the ad. He commented: “Working with Aardman is a dream come true. We’re two South West businesses, filled with slightly obsessed perfectionists, that have used their attention to detail to become world leaders in their crafts.
“Down on the family farm we’ve been making cider with nothing but love for four generations and 120 years. It’s our dedicated attention to detail that delivers the perfect pint.”
