Cider maker Thatchers has given its Cloudy Lemon variant a Mediterranean-tinged packaging refresh.
The new branding gives the Thatchers fruit cider range a more unified look, while letting each flavour retain its own personality. The new look is consistent with Thatchers’ latest fruit cider branding, including Thatchers Apple & Blackcurrant and Thatchers Blood Orange.
Yvonne Flannery, Head of Brands at Thatchers Cider, said: “Lemons and blue skies go hand in hand! This new design adds a sense of depth and location to the branding, transporting you to the lemon grove with zesty colours and a warm Mediterranean vibe.
“It now sits clearly in our family of fruit ciders. With a fresh new look, but same great taste, this branding will help existing customers find their preferred brand, while encouraging others to try this exciting flavour for the first time.”
