Thatchers Cider has extended the format range for its Blood Orange Cider to include a 10x330ml can pack.
Thatchers Blood Orange was launched last spring and was the most successful BWS new product of 2022, adding more value to the cider category than all other new cider launches combined.
This is the first time the Somerset cider maker has packaged its cider in a 10x330ml format, and the new pack will be in wholesalers from the beginning of July.
Jonathan Nixon, Commercial Director at Thatchers, is optimistic the new packaging format will be well received by shoppers and will help maintain a buzz around premium flavours.
He said: “We know the smaller 330ml can appeals to those younger 18–30-year-old shoppers who opt for fruit cider.
“Due to the success of Blood Orange, we’ve been inundated with requests for a mid-pack. This is a format rapidly gaining momentum in the market, as we have seen with our Gold and Haze 10-packs.”
Thatchers Blood Orange is also available in 500ml bottle and 4x440ml can packs.
A widespread sampling campaign will see Thatchers attend over 30 major festivals and events this summer.
