Thatchers Cider has extended its range of fruit ciders with a new Apple & Blackcurrant variant.
The new cider will be available in 4 x 440ml and 10 x 330ml can packs (RSPs £5.89 and £12 respectively), 500ml single glass bottles (RSP £2.25), and £6.69 price-marked packs of 4 x 440ml cans.
The 4% ABV Apple & Blackcurrant will sit in Thatchers fruit cider range alongside Blood Orange, Cloudy Lemon and Rosé. It is described as a “rich, refreshingly fruity cider, created with the sweetest dessert apples, a fresh berry aroma and bold natural blackcurrant flavour”.
The new variant launches in limited distribution from October with extended distribution into spring 2024.
Thatchers Commercial Director Jonathan Nixon said: “Our new Apple & Blackcurrant flavour is different to any other dark fruit or berry ciders on shelf and provides a clear opportunity for retailers to benefit from the strong rate of sale that ciders from Thatchers generate, thanks to our total dedication to quality and great taste.”
