Philip Morris (PML) has expanded its flavour portfolio for its IQOS Iluma heat-not-burn device with the launch of Terea Pearls.
The Terea Pearls range features capsule technology that lets users switch seamlessly from a traditional tobacco blend to a second flavour with a single click.
Expanding the Terea flavour range to 13, the addition includes four new flavours that match the top preferences of UK nicotine users.
- Abora Pearl: Tobacco Blend/Strawberry and Basil
- Amelia Pearl: Tobacco Blend/Watermelon with Menthol
- Starling Pearl: Tobacco Blend/Green Apple with Menthol
- Twilight Pearl: Tobacco Blend/Blueberry with Menthol
Available across all indirect retail channels, retailers can access profit-on-return offers on select Terea Pearls, which are used exclusively with IQOS Iluma.
“The responsible use of flavours is a critical factor in helping adult smokers switch to better alternatives,” said John Rennie, Commercial Director at PML. “With capsulated combustible cigarettes no longer available in the UK, capsulated heated tobacco products offer retailers a unique proposition for legal-aged nicotine users to seamlessly switch from traditional tobacco blends to unique flavour blends.”
