Tennent’s is about to significantly raise its profile with the launch of a new visitor centre at the brand’s Wellpark Brewery in Glasgow.
Opening to the public on November 22, the centre is the result of a seven-figure investment by Tennent’s and traces the history of its eponymous lager from the 1500s to the present day.
The “immersive experience” features motion capture animations developed by Glasgow School of Art, new artwork from graffiti artist Conzo Throb, personal stories from generations of Tennent’s alumni, never-before-seen artefacts and a brewery tour.
Visitors will learn about the beer’s origins, production, provenance and how to pour the perfect pint.
The tour concludes with a fresh glass of Tennent’s poured from copper tanks filled with unpasteurised liquid straight from the brewery floor a few hundred metres away.
Alan McGarrie, Group Brand Director for Tennent’s Lager, said: “With an ever-growing interest in the provenance story of beer, and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind the scenes look at not just a working brewery, but the history of Scotland’s No.1 beer and the cultural icon that is Tennent’s Lager.
“It has been an incredible experience to watch the transformation of the visitor centre over the last seven months, which will build upon Scotland’s best-loved brewery tour and we can’t wait to open the doors to the public in November. We look forward to watching the impact and growth this will have for tourism not only in Glasgow, but in Scotland as a whole.”
