Tennent’s has unveiled a brand new can design that looks like a poured-out glass of lager.
The new-look cans also tell the story of the lager’s provenance, recounting founder Hugh Tennent’s journey to Bavaria where he learned the art of pilsner-style brewing over 130 years ago.
The new can will hit the shelves from this month in 330ml, 440ml, 500ml and 568ml sizes.
Tennent’s will also roll out a host of new SKUs over the summer, including a 5-ltr mini-keg and 6x330ml fridge pack. A promotion on 15x440ml packs will give consumers the chance to win a personalised pint glass engraved with their name.
Commenting on the new cans, Rhona Fyfe, Brand Manager at Tennent’s Lager, said: “The design celebrates the liquid on the inside, which remains the same refreshing lager that was first brewed in 1885.
“We pride ourselves on brewing at Wellpark, using the finest quality ingredients as founder Hugh Tennent created over 130 years-ago. This story now takes pride of place on the can, highlighting the history, quality and provenance of the liquid inside.”
