In 1994, a few thousand music fans first packed their tents for an ambitious new music festival for Scotland called T in the Park…
This summer, founding partner Tennent’s Lager is joining fans in counting down to T in the Park’s 20 year milestone, packaging up the pride and passion it has for Scotland’s best music festival with the release of a striking new limited edition can.
Celebrating the enduring success and legendary spirit of the T in the Park experience, the 440ml can features a silver radial design stamped on both sides with the iconic festival logo – and a ‘Here’s to 20 Great Years!’ tribute.
The outer pack transports fans straight to an illuminated T in the Park main stage at night, bursting off the shelf with images of the artists, the audience and the spectacular fireworks that close the festival each year.
The can will be available as a limited edition for the Scottish off trade from late April in 8, 10 and 12 can packs, and a 500ml version of the can will be available exclusively on-site for fans at this year’s festival. Consumers will also have the chance to win T in the Park tickets through an on-pack promotion.
George Kyle, Head of Sponsorship at Tennent’s Lager commented: “It’s almost impossible to put into words how proud the Tennent’s team is of T in the Park and the significance of reaching our 20th year. Our limited edition can is a great way to celebrate with the thousands of loyal music fans who have made the festival the huge success it is today as we all begin the countdown to what is set to be an unforgettable 20th year party”
