Fresh potato brand Albert Bartlett has joined forces with Disney and Pixar for an on-pack promotion to mark the release of ‘Lightyear’, which hits UK cinemas on 17 June.
The promotion gives families the chance to win one of two trips to Kennedy Space Center in Florida.
Running until July 17, the promo features across 2kg bags of Albert Bartlett Original Rooster potatoes and Albert Bartlett Butter Golds. It also features on 5kg packs of Original Roosters as sticker only, available from Costco.
The promo is supported with a video advert across digital channels and social media, showcasing footage from Albert Bartlett’s recent TV commercial and the Lightyear trailer.
The film tells the definitive origin story of Buzz Lightyear from the Toy Story movies and follows the legendary Space Ranger on an intergalactic adventure.
Michael Jarvis, Head of Marketing at Albert Bartlett, added: “We’re delighted to be working with Disney and Pixar to bring some fun to the fresh potato category.
“We’re confident the packs will perform well in the market, particularly with all of the publicity around the movie. Two very lucky families are in for the trip of a lifetime.”
